Merto.ai
Text us

Sam's Scissors: a barbershop website built to get booked.

Industry
Barbering: fades, beards, hot-towel shaves, and kids' cuts
Scope
16-page rebuild with per-service pages, a gallery, two local guides, and service areas
Timeline
Built June 2026
Stack
Hand-coded static pages, BarberShop Schema.org JSON-LD, Google Business Profile map embeds
Location
St. Catharines, Ontario
Status
Launching soon
Launching soon

Built and ready; the launch waits on the samsbarbers.ca domain cutting over from their current WordPress site.

Before and after

The Merto-built Sam's Scissors homepage on mobileOld WordPress siteThe Merto build
Sam's Scissors' old WordPress homepage on mobile

Their old WordPress site buried the services behind a heavy template, with a duplicated nav link and little content for Google or AI engines to rank. Drag to compare it with the Merto build.

The client, the problem

Sam's Scissors is a St. Catharines barbershop run by Sam, Almo, and Angel, with beard grooming and traditional straight-razor work as the specialty and a 5.0 Google rating across 169 reviews. Their old site was a heavy WordPress and Elementor build that buried the services and the booking step.

The rebuild gives every service its own page, renders the real Google reviews as visible text instead of a star-rating snippet, and puts booking one tap away on every screen, because a haircut is booked on a phone.

The approach

  • One page per service, fades, beard trim, hot-towel shave, and kids' cuts, each with its own Service and FAQ schema and honest starting prices.
  • Marked the business up as BarberShop in JSON-LD with no self-serving aggregateRating, following Google's review-snippet policy, and rendered the 5.0 and 169 reviews as visible, source-linked text.
  • Two local guides, the cost of a haircut in St. Catharines and the types of fades, give answer engines long-form pages to quote.
  • A mobile drawer with a Services dropdown plus a persistent book bar keep booking and calling within reach on every page.
  • Named the five Niagara towns served and pinned the map to the Google Business Profile by CID, not a geocoded address.
Desktop home page of the Sam's Scissors barbershop website showing the hero, the 5.0 Google rating, and the booking call to action
The 5.0 rating across 169 reviews sits up top as visible text linked to Google, not pasted as a star-rating snippet.
Mobile home page of the barbershop website design for Sam's Scissors, sharp fades and beard work in St. Catharines, Ontario
People find a barber on their phone: the mobile home page opens on the work, with Book and Call one tap away.
Mobile services page of the barbershop website design listing fades, beard trims, hot-towel shaves, and kids' cuts with prices
Each service gets its own page and Service schema, so Google and AI engines have one structured answer per offer.
Desktop services page of the barbershop website design with fade, beard, shave, and kids' cut sections and clear starting prices
Four service pages plus two local guides give fade, beard, and haircut-cost queries their own page to land on.

The build, by the numbers

16
Pages built
4
Services with their own page
7
Pages answering questions engines can quote
2
Evergreen local guides written
5
Towns where the site says they work

What we're measuring next

  • Indexing coverage across all sixteen pages once the samsbarbers.ca domain cuts over.
  • Search impressions for fade, beard, and barber queries around St. Catharines in Search Console.
  • Booking clicks and calls against direction requests on their Google Business Profile.

Last updated:

Related guides

Want a local business site like this?

How we build for local businesses