Privacy policy

Summary

Merto.ai ("we", "us") collects only what we need to work with you as a client. We do not sell personal information. This policy covers merto.ai and the services we provide: the shared AI for car deals and related AI communication services that answer and send calls, texts, and emails, book appointments, follow up, and keep a shared memory of every customer conversation. For some clients we also host and maintain a business website; where we do, this policy covers that too. We serve businesses in Canada.

What we collect

• Business and contact details you give us (name, what you do, services, hours, licensing, email, phone).
• Deal, conversation, and booking records needed to run coverage on your leads.
• Content and photos you send when we host a site for you.
• Messages between you and us about your account or service changes.
• Basic technical logs needed to run, secure, and operate the service (for example request timestamps and errors).

If you ask us to add third-party analytics or tags to a site we host for you, those providers may collect visitor data under their own policies. We do not enable them unless you request it.

How we use it

To run the communication and deal-coverage services you sign up for, and to build, host, update, and support a website where we provide one, bill your account, and communicate with you about the service. We do not sell your information or use it to train models for unrelated products.

Messages from the people who contact you

Our service includes handling inquiries and capturing leads for you. When someone calls, texts, emails, sends a photo, leaves a voicemail, or uses a chat on your site, we process that message on your behalf so the inquiry reaches you and gets a reply. We handle this only to run the assistant and lead capture, keep it stored with the inquiry, and never sell it or use it to advertise. Where you have a site with us, its privacy page discloses this to your visitors, and we generate that disclosure for you.

Text messaging (SMS)

If you opt in to text messages from us (by calling or texting our number, or submitting a form that includes SMS consent language), we collect your phone number, the opt-in record, and the message content needed to reply. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except with service providers acting on our behalf solely to deliver the messages.

Service providers

We use trusted infrastructure and software providers (for example hosting, database, domain registration, messaging, and the tools that answer and route inquiries on your site). They process data only to operate the service on our instructions, not for their own marketing.

Retention

We keep your data while you are a client. After cancellation, we export deal history, site content, and photos on request and delete remaining copies within 30 days, except records we must keep for billing, tax, or legal reasons.

Your rights

Under Canadian privacy law you may ask what we hold about you, ask us to correct it, or ask us to delete it where we are not required to keep it. Email hi@merto.ai. We aim to respond within 30 days.

Contact

hi@merto.ai · Toronto, Ontario, Canada.