A car deal changes hands six times, but nothing carries it.
Your store's deals stay covered and visible. When a salesperson can't answer, Merto answers, books the time, and hands the deal back under your ownership rules.
Where deals die
Deals don't die from no interest. They die between people.
A deal moves through the BDC, the salesperson, the desk, used cars, and F&I. The customer feels every handoff, but the deal only lives in the head of whoever touched it last. When that person is busy with another buyer, everything else sits and cools.
9 hours
average time before a dealership answers a new lead
A mystery shop of 53 Canadian dealerships found a 9.01-hour average first response. Only 13% replied within 5 minutes. 28% never replied at all.
Clearline, 2026
41%
of buyers waited over 30 minutes just for the F&I handoff
In that wait, satisfaction drops hard. The richest profit line in the store starts with an annoyed customer.
CDK Global, 2025
25% vs 6%
close rate for showroom visits vs internet leads
The gap is mostly execution, not interest. The customer who emailed still wanted the car.
Urban Science
One shared AI per deal, for everyone who touches it.
Merto holds the whole deal in one shared memory: every call, text, booking, and promise, plus the vehicle, the trade, who owns it, and what's next.
The salesperson works their deals through it. Managers can open any deal and see where it stands. F&I gets a brief before the customer sits down. When the salesperson can't answer, Merto answers from that same memory, books the time, and hands the deal back caught up.
A chatbot answers one question and stops at the handoff. Merto holds one shared memory across everyone who touches the deal, only says what the deal says, and keeps acting until a human takes over or the car is delivered.
Fits any franchise, or an independent lot.
Not affiliated with or endorsed by any vehicle manufacturer. Trademarks belong to their owners.
What each person on the floor actually gets.
Stores keep buying tools the floor ignores.
CADA's 2025 study found 60% of decision-makers say their store uses AI, while only 42% of frontline staff do, and only about 31% of leaders say AI has meaningfully improved the customer experience. Dealers aren't short of tools. They're short of something the floor will actually work in.
CARTS study, CADA / Clarify Group, 549 surveys, 2025
Say their store uses AI
Don't take our word for it. Come see it work.
Merto works today. It holds every call, text, booking, and promise. We set it up on your floor in person, on one of your own deals, and you judge it against your own numbers.
Live on the floor
Text answered
Is the grey one still available?
Appointment booked
Saturday, 10:00 AM
Promise check-in
Still thinking it over? Happy to hold it.
Nightly digest
Your morning recap is ready.
Built on the names the big systems run on.
- TwilioCalls and texts
- ClaudeThe AI
- SupabaseYour store's data
- StripeBilling
- OpenAIKnowledge search
- GoogleSearch and analytics
- GeminiThe AI
- VercelHosting
Asked every time.
The questions every store asks before the walkthrough, answered the same way we answer them in person.
The shared AI for every car deal: one shared memory everyone who touches the deal works inside, with an AI that answers when the salesperson can't.
One memory for the deal, not a separate AI per person. The salesperson, desk, and F&I all work in it. When a human takes over, the memory keeps going.
No. A chatbot stops at the handoff. Merto keeps the shared memory going and only says what the deal says.
The dealership holds the account. The floor works inside it. Salespeople, managers, and F&I work the deals inside it every day. Customers just get answered.
Never. Coverage answers the customer and hands the deal back. Ownership follows your store's rules, every touch credits the assigned salesperson, and any handoff needs a manager.
Every message says who it's from, STOP opts out, consent is logged per deal, and the store owns its data (CASL in Canada, TCPA in the US).
Pricing is scoped in the walkthrough. No public rate card. It usually replaces coverage you're already paying for.
Watch one deal go from first text to F&I.
Thirty minutes on your real workflow, no slides. We'll walk one deal from first text to the F&I brief.
The shared AI for every car deal.