A car deal shouldn't live in someone's head.
A car deal passes through six people. Merto is the one place that deal lives, from first inquiry to delivery.
What Merto is
Merto is the shared AI for every car deal. A deal passes through six people, and today it only lives in whoever touched it last. Merto makes the deal itself the system: one shared memory the whole floor works inside, with an AI that answers when the salesperson can't and only says what the deal says.
Six hands · one memory
- The BDC
- The salesperson
- The desk
- The used-car manager
- F&I
- The customer

Why it exists
The best salespeople keep every deal straight in a private system they built over years. There are never enough of those, and even they leak deals while locked in with one buyer.
A store's results shouldn't depend on private systems that walk out the door when somebody quits.

Why now
Dealerships keep buying AI the floor ignores: 60% of decision-makers say their store uses AI, while only 42% of frontline staff do. Most of that AI answers the phone and stops at the handoff. Merto is the shared memory the floor works inside.
See it work
Watch one deal go from first text to F&I.
Want the stage-by-stage? See how a deal moves
