A car deal shouldn't live in someone's head.

A car deal passes through six people. Merto is the one place that deal lives, from first inquiry to delivery.

What Merto is

Merto is the shared AI for every car deal. A deal passes through six people, and today it only lives in whoever touched it last. Merto makes the deal itself the system: one shared memory the whole floor works inside, with an AI that answers when the salesperson can't and only says what the deal says.

Six hands · one memory

  • The BDC
  • The salesperson
  • The desk
The shared memory
  • The used-car manager
  • F&I
  • The customer
Merto wordmark over a night dealership lot

Why it exists

The best salespeople keep every deal straight in a private system they built over years. There are never enough of those, and even they leak deals while locked in with one buyer.

A store's results shouldn't depend on private systems that walk out the door when somebody quits.

Empty modern dealership showroom with a distant car on polished floor
60%Leadership
42%The floor

Why now

Dealerships keep buying AI the floor ignores: 60% of decision-makers say their store uses AI, while only 42% of frontline staff do. Most of that AI answers the phone and stops at the handoff. Merto is the shared memory the floor works inside.

See it work

Watch one deal go from first text to F&I.

Thirty minutes on your real workflow, no slides. We'll walk one deal from first text to the F&I brief.
Empty modern dealership showroom with a car on a polished floor