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Escarpment Contracting: a contractor website rebuilt service by service.

Industry
Exterior contracting: decks, siding, and eavestrough
Scope
15-page rebuild with per-service pages, a work gallery, service areas, and cost guides
Timeline
Shipped June 2026
Stack
Hand-coded static pages, Schema.org JSON-LD, Curated project photography
Location
Mono, Ontario
Status
Live
Visit the live siteescarpmentcontracting.com

Before and after

The Merto-built Escarpment Contracting homepage on mobilePrevious siteThe Merto build
Escarpment Contracting's previous homepage on mobile

Their previous site looked modern but ran shallow: thin service content, no cost guides, and weak SEO for the towns they actually serve. Drag to compare it with the Merto build.

The client, the problem

Escarpment Contracting builds custom decks and installs siding and eavestrough for homeowners along the corridor from Caledon to Collingwood. Zack and John already had a website; this was a rebuild, not a first site.

Three services that sell differently needed three different pages: a deck is a visual purchase, siding is a replacement decision, eavestrough protects the house. The rebuild gave each its own URL, photography, schema, and FAQ instead of one general services page.

Mid-project we also found their domain setup spread across old providers, with a domain weeks from expiring. We untangled it before launch, so escarpmentcontracting.com now resolves cleanly to the new site and the business keeps ownership.

The approach

  • Dedicated pages for decks, siding, and eavestrough, each carrying its own Service and FAQPage schema.
  • Project gallery built from their own job-site photography, so the proof is their work rather than stock imagery.
  • The about page names Zack and John, the actual people, with AboutPage schema underneath. Homeowners hire people they can picture on their property.
  • The service-areas page lists all eleven towns from Caledon to Collingwood, because nobody searches for a region. They search their own town.
  • Rescued the expiring domain and pointed escarpmentcontracting.com at the new build before the old setup lapsed.
Desktop home page of the Escarpment Contracting website showing deck and siding photography from Caledon to Collingwood
Full-width photography from their own job sites, not stock, carries the first screen.
Mobile home page of the contractor website design for Escarpment Contracting, decks, siding, and eavestrough in Mono, Ontario
Homeowners shortlist contractors from the couch: the mobile home page leads with real project photography.
Mobile deck builder page of the contractor website design with project photos and a consultation call to action
Decks sell visually. The mobile page keeps the photos large and the consultation request one tap away.
Desktop custom deck builder page with Service and FAQ schema targeting deck queries from Caledon to Collingwood
One page per service: decks, siding, and eavestrough each get their own URL, schema, and FAQ.

The build, by the numbers

15
Pages built
3
Services with their own page to rank
6
Pages answering questions engines can quote
11
Towns where the site says they work
1
Domains rescued weeks before expiry

What we're measuring next

  • Search impressions for deck, siding, and eavestrough queries, town by town, in Search Console.
  • Consultation requests through the contact page.
  • Indexing coverage across all fifteen pages on escarpmentcontracting.com.

Last updated:

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