Jason Henry Hunt: an artist website wrapped around his Square store.
- Industry
- Northwest Coast carving and limited-edition prints
- Scope
- 16-page site with nine product pages, commissions, restoration, and press
- Timeline
- Built June 2026
- Stack
- Hand-coded static pages, Square checkout, Per-product JSON-LD and OG images
- Location
- Port Hardy, British Columbia
- Status
- Live
- Integrations
- Works with SquareProduct names and trademarks are property of their respective owners.
Before and after
Old Square siteThe Merto build
Old Square siteThe Merto build
His old Square Online store was a stock template with little of his story or lineage and thin content for search and AI engines to surface. Drag to compare it with the Merto build.
The client, the problem
Jason Henry Hunt is a Kwakwaka'wakw master carver in Port Hardy, British Columbia, carving in a family line the site tells across a scroll-pinned lineage timeline. He already sold his work through a Square Online store: checkout, inventory, and payouts all worked.
What the store alone could not do was tell the story: the lineage behind each piece, the commission and restoration practice that does not fit a product grid, and the press and exhibition history that matters to collectors and institutions. The site needed to add all of that without touching how he sells.
The approach
- Wrapped his existing Square store instead of replacing it: every buy button goes to his Square checkout, so inventory, payments, and payouts did not change.
- Nine product pages, one per available piece, each with dual-typed Product and VisualArtwork JSON-LD, so engines can read every carving as both a piece for sale and a work of art, not just a photo on a page.
- The family lineage runs as a scroll-pinned timeline on the home page, because the story behind the work is what collectors are buying into.
- Commissions and restoration get their own pages with FAQ schema, because a totem pole commission is an inquiry, not a cart item.
- Sixteen pages total, press and contact included, so engines can connect the artist, the family, and the work.
The build, by the numbers
- 16
- Pages built
- 9
- Product pages wrapping his Square store
- 9
- Share cards for when a piece gets texted around
- 3
- Pages answering questions engines can quote
- 0
- Changes to his Square checkout
What we're measuring next
- Indexing coverage across all sixteen pages once the domain cuts over.
- Search impressions for his name and Northwest Coast art queries in Search Console.
- Commission and restoration inquiries through the contact page.
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