01
Coverage
Every lead answered in seconds, around the clock. Every salesperson's deals keep moving while they're with a customer. No lead sits with nobody on it.
Every deal covered. The desk can see why.
The dealership holds the account. The floor works inside it. Salespeople use Merto because it protects their deals, and the store gets what only the store needs: coverage, live visibility, and ownership of the shared memory.
02
Visibility
Open any deal and see where it stands: what's been said, what's stalling, and why. Live today, not a month-end report.
03
Ownership
The dealership owns the data. Consent records and deal history stay with the store, exportable any time. When a salesperson leaves, the deals and history stay.
What one recovered unit a month is worth.
42.7%of qualified automotive leads are mishandledFoureyes, 2026 Benchmarks
$3,000-3,500
total gross on a typical delivered unit, front end plus F&I
derived from Presidio-NCM, Q1 2026 (front gross plus F&I)
3 units
1–6 · desk case 2-4 units
$9,000-10,500
a month recovered is $9,000-10,500 in gross. That's the whole case.
the arithmetic, not a vendor claim
We set attribution rules with you up front, so you can trust the count.
The budget line already exists. One BDC hire runs about $3,500-4,500 a month loaded; a small in-house team $15,000-20,000; outsourced coverage $3,000-18,000. Merto replaces a line item, not adds one.
The questions a GM asks first.
- Does it replace our CRM?
- No. Merto adds to the store's official record and never forks it. Your CRM stays the system of record. Merto is where the deal actually moves.
- What do we actually measure?
- Response time, deals advanced, appointments set and shown, and whether salespeople use it each week. You see the same numbers we do.
- Can it take a deal away from a salesperson?
- Never. Coverage answers the customer and hands the deal back. Ownership follows your store's rules, every touch credits the assigned salesperson, and any handoff needs a manager.
- What if the customer wants a human?
- One tap and a human has the thread. Every AI message discloses itself, and it never quotes a price your ads couldn't.
Built for the rules you answer to.
- Every message carries identification and a working opt-out, with consent logged per deal (CASL in Canada, TCPA in the US).
- Messages are about the customer's own active deal, never marketing blasts.
- The AI never quotes a price your ads couldn't.
- Every AI message discloses itself, and a human is always one tap away.
- Dealer-owned data, encryption, audit rights, and breach notification written into your agreement.
See it work
Watch one deal go from first text to F&I.
Thirty minutes on your real workflow, no slides. We'll walk one deal from first text to the F&I brief.
Book a walkthrough
On the floor every day? See the salesperson view
